![]() When the Infinity Blade creators, Epic, originally showed the game off on an iPhone 4, it looked gorgeous. ![]() Yes, Angry Birds and Flight Control had come before, but those type of games could never be called an epic adventure full of swords and things to swing said swords at. Additionally, downloads of Infinity Blade: Awakening - a $2.99/£1.99 e-book which ties the two games together - were up 70 percent following the App Store sale. Infinity Blade was one of the first real games to hit iOS. Infinity Blade II Downloads of the three-year-old action RPG surged to two-and-a-half times what Chair would have expected in a given week, with each user paying $5.99/£3.99 to play. Chair has also noted an increase in downloads of the original Infinity Blade, despite the fact the game wasn't included in the promo. Given Infinity Blade II features optional in-app purchases, it's expected the 5.7 million new players could go on to push up IAP-driven revenue in the weeks ahead. ![]() But the firm doesn't see the promotion as a loss. Infinite wisdom If all these players had paid to download Infinity Blade II, Chair could have pulled in close to $28 million in sales after Apple's cut. Free for all: Infinity Blade II downloads triple during App Store anniversary promo 5.7 million pick up free version By Matthew Diener Infinity Blade II Infinity Blade II developer Chair Entertainment has claimed downloads of the game tripled as a result of the title going free as part of the App Store's fifth birthday celebration. Indeed, Chair has revealed 1.7 million downloads alone were made on the first day of the promotion. The Amazing ‘Infinity Blade II’ is Free by Eli Hodapp TouchArcade Rating: I’d find it to be hard to believe that many people who read TouchArcade don’t already have Chair’s. The studio has revealed that the promo which saw Apple give away 10 paid apps and games across a week long period delivered 5.7 million new players, roughly three times the amount the developer would expect to bring in typically. Infinity Blade II developer Chair Entertainment has claimed downloads of the game tripled as a result of the title going free as part of the App Store's fifth birthday celebration. ![]()
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